Fall in love with your RFP-based proposal content – again or for the first time!

Is your content – or lack of it – driving you crazy?

Hire us to take your RFPs from chaos to done.

Content Library Development

Are old proposals consistently the starting point for new ones?

Do you spend too much time trying to find old proposals – unsolicited and RFP-based – and digging in them just the thing you need but can’t remember where to find?

Are you tired of constantly correcting old proposal content and updating it for each new proposal?

Is it time to invest so you can win more business, prevent errors and save time?

It’s time for a Proposal Content Library!

Just as you don’t start your proposals from scratch, we also leverage the content you already have. We will review previous proposals, marketing collateral, diverse certification applications, and interview you and your team to pull together an initial content library, including:

  • Who you are
  • What you do
  • Why you do it
  • Who you work with
  • What makes you different
  • Basic company info (cheat sheet with data)
  • Certifications, Licenses and Registrations
  • Company history
  • Leadership
  • Financial info
  • Project Staffing
  • Organizational structure
  • Case studies
  • Standard service descriptions and SOW
  • Frequently Asked Questions

We’ll create a branded proposal template and brand guidelines, if you don’t already have these in place, to ensure you and your team are consistently representing the business.

The result? You and your team will generate better proposals in less time leveraging your new content library that empowers you to focus on the parts of the proposal that need the most attention: client focus and winning the business!

Content Library Improvement

Hurray, you have a content library!

Does it make you happy? Do you love the content in it? Does it serve your clients and your business?

If it is up to date, client-focused, and represents the value you deliver—and features, benefits, and discriminators—then it probably does. Well done!

If you constantly update it for each new proposal or dig around in recent proposals for better content, then it is time for a change.

Delivering proposals that make your clients feel you understand their unique problems is your Proposal Team’s primary job. However, it conflicts with optimizing proposal development with reusable content, consistent messaging, and meeting corporate compliance requirements.

Our Proposal Content Library Audit & Assessment Services and Proposal Content Library Development Services help you take your content – and proposals – to the next level.
We specialize in helping you craft your story so that your content is as ready to win as you are.


Proposal Content Library Audit & Assessment Services

Our Content Library Audit & Assessment Services leverages our standard process – Interview, Review, Evaluate, Strategize, Report. 

The result is a comprehensive report and action plan, which you can implement alone, or we can implement for you. A proposal for the content library improvement services is included with your assessment report.



Proposal Content Library Improvement Services

Crafting proposal content that is clear, easy to understand, and interesting takes time and the ability to approach it from both your company’s and your clients’ perspectives. That can be very challenging when you are also crafting new proposals and responding to RFPs.

That’s where our team comes in. We bring fresh eyes and resources to your team to refresh your proposal content library and give you the foundation you need to craft proposals that win business and grow your impact.

We’ve paired our process down to a science for each piece of content. We make certain all content the 5-question test: Who? What? When? Where? Why? How? So what?

We also transform your content library into a critical resource that’s a pleasure for you and your clients to read.

RFP Specification Development

The easiest way to win a proposal is to write the Request for Proposal (RFP) and/or scope of work yourself.

This allows you to customize the proposal requirements to the specific strengths and weaknesses of your business. It also takes the pressure of developing a customized RFP and scope off your client, allowing them to focus on what they do best.

RFP and scope of work/specification development works best when you have an existing relationship with your client and fully understand the problem they need to solve and their…


  • Current state of their existing systems or business infrastructure
  • Existing operations
  • Desired future state
  • External factors, such as new legislation, new industry best practices, new regulatory reporting requirements, etc.,

…that drive their need to go out to bid.


Once Upon an RFP will work with you to develop a custom Request for Proposal capable of being publicly or by invitation-only published. The RFP can use a template you provide, a template your client provides, or we can develop a new RFP template for you/your client.

Elements we recommend including in a Request for Proposal include:

  • Introduction with a project background, including why the project is going out to bid.
  • Scope of Work listing the specific products and/or services to be provided based on both what the client needs and what you are currently providing to them.
  • Mandatory requirements for a cover/submittal letter.
  • Proposal compliance checklist that must be signed and submitted with the proposal.
  • List of proposal response requirements listed in order of importance to your client, focused on the products/services you are currently providing to the client,
    Evaluation criteria with specific scoring weighted in order of importance to your client, and your ability to achieve the maximum points in each criterion.
  • Bid submission requirements.

Once Upon an RFP can work with you exclusively or as a consultant to you and your client to write, edit, and publish the final RFP Specification in the format of your choice. 

When the RFP goes out to bid, we can also support you in writing and submitting your response to it.


  • Accounting
  • Aerospace
  • Agriculture
  • Application
  • Rationalization
  • Assurance
  • Automotive
  • Business Optimization
  • Cloud
  • Construction
  • Custom Development
  • Consulting
  • Design
  • Education
  • Engineering
  • Environment
  • Financial Services
  • Geospatial
  • Hardware
  • Healthcare
  • Human Resources
  • Insurance
  • IT Managed Services
  • Logistics
  • Low and No-Code Solutions Management Consulting
  • Manufacturing
  • Non-profit
  • Real Estate
  • Recruiting
  • Software
  • Strategic Planning
  • Technology

Why work with us.


Our company is a collective of amazing people striving to help you succeed.


We fuel our clients’ businesses with the right combination of proposal and bid people, plan, and process.


We create an environment in which we work with you to craft client-focused, compliant proposals that get delivered on time, every time.

Why we do what we do.

From startups to Fortune 500, we are passionate about helping you win business. We enjoy working with you and your team to create client-focused proposals and implement the right recipe of best practices to fuel growth.

What if…

Your organization’s proposal story changed, so that your team members focus on their passions, professionally and personally, while winning you the best business?

Your solutions came to life in client-focused ways, so that your prospects connect with your why, your passion and your expertise and choose you?

You had the right combination of people, plan, and process in place to achieve a 100% on-time delivery rate and a 100% compliance rate, so that you get to the next phase of the deal every time?

We make these what ifs reality.

Let's Talk

                                            Book your exploratory session to see if we might be the right fit.

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