More than RFPs, we bring your business vision to life.

We take your RFPs from chaos to done.


Our professional roots are firmly planted in State, Local, Education, Federal, and Corporate Proposal Writing and Management, including Requests for Proposals (RFPs) and unsolicited proposals.

Because of our journey as a business—from solopreneur and 1:1 work to today as an agency supporting dozens of clients—we’ve developed a passion for supplier diversity.

Many of our small and mid-size clients hold diverse supplier certifications. We support them with all aspects of RFP-based Business Development (BD) and Grant Funding Proposals.

We help our Corporate, Government, and Non-Profit clients bring their diverse spending goals to life. Not just by supporting diverse suppliers or as a diverse supplier but with services to bridge the gap between their suppliers and their diverse spending goals.

We are a diverse-certified business, recognized by:

Roots in RFP-based proposals and supporting the full lifecycle of RFP-based procurement.

We Deliver Quality RFPs Quickly

Our services are designed to serve…

Small & Midsize


Government & Non-Profit

Improve Control Tame Stabilize Grow Change
Your Proposal Story

Once Upon an RFP partners with Business to Business (B2B) and Business to Government (B2G) organizations to tame the proposal chaos, stabilizing and growing revenues. We provide the right combination of people, processes, planning, and accountability that get your business to the next level.

How We Can Transform Your RFP Business

Save your team over 75% of their time responding to RFPs.

Increase your revenue by an average growth of 30-120%.

Deliver RFPs 100% compliant and on time.

Why choose us?

Wide range of clients results

We deliver results for clients across multiple industries and sectors.

True collaborator

More than a service provider, we aim to be a true collaborator.

Trained and certified experts

Our team of trained and certified experts is dedicated to enhancing your proposal and business processes.

Project management

Proficient project management that meets deadlines and compliance.


Flexibility. We work around your people, processes, and schedules.

Let's Talk

Book your exploratory session to see if we might be the right fit.

We know we’re not your only option. If we’re not the right fit, we’re happy to make a referral.

Meet the Founder

I started Once Upon an RFP after 20+ years inside B2G/B2B corporations and witnessing a re-occurring theme: burnout. Our mission is to help you create a healthier balance to help you accomplish all the things you need to do while making time for the things you want to do.

Caryn Kent Dean

What Our Winning Clients Are Saying

Where you’ve seen us

You don't have to do it all

Are you ready to stop wearing all the hats, or asking your team members to wear too many?

Growth and impact come from having the right people in the right seats.

Whether you’ve been in business for 20 years or recently established your consultancy, you deserve support with your business proposals.

We offer several levels of support. Our passion is lifting you and your business up, so you do the work you’re meant to do.

Take our assessment for recommendations tailored to where you and your business are today.

Person writing in notebook, "What's your story?"

What's Your Story?

50 States of Opportunity

The purchasing website for each of the United States and DC, all in one place!
Just click where you want to work and go!

Solutions we offer : Visual

1) Path to Stability & Growth 

2) Clarity 

      ⦁ To whom you are selling
      ⦁ What you are selling
      ⦁ Your Value

3) Strategy 

      ⦁ Ideal Client Identification 
      ⦁ Client Attraction Strategy
      ⦁ Roadmap to Success 

4) Foundation

      ⦁ Ideal Client Vendor Portal Registrations 
      ⦁ Diverse Certifications Your Ideal Clients Accept (Diverse (Woman, Minority, Disadvantaged, Veteran, LGBTQ+) Owned Business Certification, etc.) 

5) Consistency 

      ⦁ RFx Opportunity Identification & Proposal Development 
      ⦁ Sales Pipeline Tracking 
      ⦁ Branding & Marketing Support

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