Having a content library is essential to having responses at your fingertips.
Professional content library support will benefit your proposal team, sales team, and clients by providing consistent, clear, and well-managed responses.
The content library will continue to grow and change throughout its lifecycle, with updates as necessary and new content added with each project. A solid content library is also beneficial when the sales team requires client information.
Often, clients use old proposals and try to copy them for their responses.
This is a bad practice for several reasons:
- You might inadvertently leave the old client’s name in the response.
- Your new solution may be different from an earlier solution.
- Searching through old documents to find the question or response you are looking for is challenging and time-consuming.
Some companies opt to cobble together bits and pieces of old proposals into a single word document and try to search through it to find responses. This, too, is very time-consuming and also can lead to incorrect responses.